It is!! Picture it – Forever 21 (which I have loved since I was 16) is chock-full of cheap pieces, in a variety of colors and styles. Like that shirt, but wish that it came in blue? No problem, it’s over there. Think that skirt would be cuter with an exposed zipper? Yeah, that’s over in that section at the front of the store. Inevitably you end up with an overflowing pile of clothes to take back into the dressing room with you, wondering how on earth you are going to afford everything, only to discover that not one thing looks good on you. It’s either too big, too small, too sheer, too short, too much! And you leave the store wondering how you could have spent 90 minutes in there with absolutely nothing to show for it. But you know what? A few months later, that same store will lure you in with a promise of new styles, only for you to discover it’s the same old crap with new zippers.
They might as well rename OKcupid “Cupid21.” It leaves you with exactly the same emptiness.